Samsung recently made an announcement regarding its Tizen operating system updates for its newer AI-powered TVs. The company stated that it will be providing seven years of updates in an effort to stay competitive in the market against Chinese rivals.
Samsung, known as the world’s largest seller of smart TVs, is facing increasing competition from Chinese companies such as Hisense and TCL. Recent market research has shown that Samsung’s market share has decreased slightly, while its Chinese competitors are gaining ground.
The decision to offer seven years of Tizen OS updates is a significant policy extension for Samsung. This move goes beyond simply addressing bugs, as the updates will focus on upgrading the Tizen OS itself. By extending this support to newer AI-powered TVs, Samsung aims to secure its place as a leader in the smart TV market.
Yong Seok-Yoon, the president of Samsung Electronic’s Visual Display Business Division, commented on the announcement, stating that the company’s goal is to widen the gap in market share with Chinese competitors. While the exact models that will benefit from the extended updates have not been specified, Samsung’s focus on AI-powered TVs suggests a strategic move to enhance its technology offerings.
Comparison with Rivals
In a similar move, Samsung had previously announced seven years of OS upgrades and security updates for its Galaxy S24 smartphone series. This commitment to long-term support aligns with the company’s dedication to providing a seamless user experience across its product portfolio. Additionally, Samsung’s domestic rival, LG, revealed its own five-year plan to offer webOS upgrades for smart TVs, indicating a trend towards prioritizing software support in the industry.
Samsung’s decision to provide seven years of Tizen OS updates for its AI-powered TVs demonstrates a strategic response to the evolving smart TV market. By focusing on enhancing the software experience for consumers, Samsung aims to maintain its position as a leading provider of innovative technology solutions. As the competition intensifies, long-term support and continuous updates will be crucial in meeting the evolving needs of tech-savvy consumers.
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