In a world where a significant amount of communication happens virtually, the way we present ourselves on video calls has become increasingly important. The advent of a Mac app called Boom, created by former Shopify employees Robleh Jama and Krishna Satya, seeks to revolutionize the landscape of video conferencing. This freemium product offers a plethora of customization options to enhance your video call appearances and interactions.
One of the key features of Boom is the ability to add customized themes to your video call appearances. These themes can include your name, designation, location, time, and even the weather. Moreover, users can react through on-screen effects, stickers, and GIFs during calls, adding a layer of fun and engagement to the conversation. The app also allows for customization of your appearance with controls for brightness, contrast, saturation, shadow, hue, and exposure, along with different presets for various appearances.
Another standout feature of Boom is the option to design an off-camera screen to display a customized design rather than a blank screen. This adds a professional touch to your video calls and can help in maintaining a cohesive branding experience. The company is constantly innovating and has recently rolled out a new feature to track meeting times, further enhancing the utility of the app for users.
The co-founders of Boom shared that the idea for the app stemmed from their experiences during remote work days at Shopify, where they realized the need for more engaging video conferencing tools. Their goal is to make video calls more fun and interactive across different platforms, and they have been tirelessly working on improving the app over the past year. The company has shifted to a freemium model, allowing users to access basic features for free, while offering advanced functionalities for a subscription fee.
Growth Strategy and Independence
Despite the competitive landscape of video conferencing tools, Boom’s co-founders are confident in their ability to grow the product organically without the need for venture capital backing. Their focus is on creating a product that is so valuable and useful that it can sustain itself profitably for years to come. With upcoming features like agenda trackers, dynamic polls, and quizzes, Boom aims to solidify its position as a go-to tool for enhancing video call experiences.
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